Hi everyone, it’s Lynda Bellingham here!

This is a real treat for me.I’ve been saying for years that us ‘more mature girls’, should get a little more attention from the fashion industry. And now, low and behold, someone’s taken note and given us a website that’s just for us.

I’ll be here showing you how I’d wear the collection and share my own, personal style stories – I can’t wait to get started! I’m delighted to be part of the first Autumn season from isme. I’ve loved looking through the collection as it’s full of new flattering fashion that fits perfectly the shape and style we are today!

See you soon,

P.S. Oh and don’t forget to check out my isme diary for my most up to date news and views!