Hi everyone, it's
Lynda Bellingham here!

I’m just loving being a part of the isme team and sharing with them what it is us ladies (of a certain age!) really want from our fashion. It’s not enough to just follow the latest trends; we want shape, fit and control in all the right places! It’s all pretty simple really, but at last someone has taken notice and done something about it. Have a peek below for all the latest on my favourite pieces from the new collection and my latest news.

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